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Organic Food Fraud in 2020

Twelve million dollars buys a lot of raspberries. Even if they are organic. In August 2019, a $12m shipment of (supposedly) organic raspberries was intercepted at the Chilean border, as they were being exported to Canada. They were accompanied by fake organic declarations and fraudulent paperwork claiming they were grown in Chile.

It was an all too common occurrence; organic food fraud, committed by criminals to profit from the higher prices consumers will pay for organic, “clean” produce. The raspberries were not grown in Chile; they had been shipped all the way from China; imported to Chile so the fraudsters could pretend they were locally grown.

And they were not organic.

Organic berries are vulnerable to food fraud

 

Sales of organic food have increased since the global corona virus pandemic started. Sales in the USA were up 50% in March 2020. An Organic Trade Association poll of “likely organic shoppers” found 90% of respondents think buying organic has become more important because of the virus, presumably because of an increased focus on health and healthy eating.

Sales of organic food are increasing year on year. In 2019, American consumers bought $55.1 billion worth of organic food, up on the previous year by 4.6% .

As organic food becomes ever-more popular, frauds like the raspberry heist are becoming more common. It is impossible for a consumer to know whether food is authentically organic or not. This makes organic fraud easy for criminals to get away with. Organic foods are one of the food types most frequently affected by food fraud, according to the Decernis Food Fraud Database.

The good news for the USA is that after many years of criticism of its organic program, the Department of Agriculture (USDA) is making a visible effort to reduce fraud in the organic supply chain.  In fact, they are proposing new rules that aim to strengthen control systems, improve traceability for organic produce, and increase enforcement of the USDA organic regulations.

Organic peas vegetable pesticide
Organic foods and food fraud are like two (freshly picked) peas in a pod.

How to protect your business from organic fraud

If you have a food business that buys or sells organic food, you are at risk, now more than ever. Global supply chains have been disrupted by the pandemic and these disruptions mean many suppliers are struggling to deliver foods that meet specifications. It is tempting for wholesalers and distributors to substitute conventionally-grown produce for organic to make extra profits, or simply to allow them to fulfill customers’ orders.

Step 1: Become aware

Don’t be blind to the risks. Organic fraud happens more often than most people realise. Would you be able to tell the difference between an organic raspberry and a conventionally grown raspberry? Probably not. If criminals in Chile found it profitable to transport fake organic raspberries right across the globe before the pandemic, you can bet they are even more motivated to perpetrate fraud in the current economic climate.

Step 2: Educate yourself

If you own a food business, educate yourself about the risks. Learn about organic fraud; how it is perpetrated, what it looks like.

Michigan State University and the USA Organic Trade Association have published a free online course in Organic Fraud Prevention. It is US-centric but contains fraud detection and prevention strategies that can be applied anywhere.

Step 3: Assess your ingredients and products

Make a list of the organic food ingredients or food products that your business purchases. For each item on the list, ask yourself the question: “Can I be sure this is really organic?”.

Right now, you probably rely on verbal assurances from suppliers or pretty logos on packaging or invoices. That’s a fool’s game.

Instead, seek proper documentation from suppliers: request copies of organic certificates and cross-check them against invoices and labels. Or take a minute to research the certifications and logos on labels. All reputable organic certification bodies maintain a list of certified products or suppliers that you can check online. If the product or grower has a genuine organic certification, you will find it listed on the certification body’s website.

Unfortunately, it’s not uncommon for food companies to use organic logos without having the proper certifications.  Always check.

You can also check the list of fraudulent certificates on the USDA organic program website.

If your business operates a food safety program it should already have a food fraud vulnerability assessment.  Review that assessment.  All organic foods should be rated as “vulnerable” in the vulnerability assessment and they must have appropriate mitigation strategies applied to reduce the risks.

Step 4; Take steps to reduce the risk

If you can’t be sure of the authenticity of the ingredients or products you are buying (and selling) you only have two choices:

(i) change your supplier to one with a properly certified organic program, or

(ii) stop making organic claims about the products you sell.

To do anything else puts you at risk of inadvertently committing food fraud, which is a criminal offence.

Consumers are buying more organic foods than ever before.  At the same time, the unstable global economy makes fraud more tempting and supply chain disruptions provide extra opportunities for criminals.  Organic food fraud puts your business and brands at risk.

Now is not the time for complacency; stay alert and keep your brands safe.

 

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How food fraud is uncovered; two cases of origin fraud

Origin fraud occurs when a food is misrepresented with respect to its geographical origin; it’s a type of fraud that can be categorised as ‘mislabeling’.

Examples of mislabeling include:

  • describing a fruit or vegetable as ‘organic’ when it was conventionally grown
  • cheeses and meats labeled as kosher or halal that are not
  • Spanish olive oil falsely declared as being ‘Italian’.  This is origin fraud.

Mislabeling is also called misbranding in some countries.  Because it is intended to deceive customers and consumers it is illegal under consumer protection laws and trade/contract laws just about everywhere.  Because almost every type of food fraud involves mislabeling to some extent, quoting statistics on mislabeling is difficult.  As an example, a botanical supplement labelled as 100% turmeric extract but that actually contains 15% filler is both mislabeled and diluted.  To make it even trickier, different organisations using different words to describe similar food fraud activities.  Learn more about classifying food fraud types in this great Food Safety Tech Article.  Suffice to say, mislabeling fraud is very common and, according to US Grocery Manufacturers Association, it affects around 10% of food products globally.

Coffee growers in Hawaii have launched a class action to protect their products

How do we expose origin fraud?  Typically, origin fraud is uncovered after authorities have been tipped off about suspect activity in a supply chain, either by people from within the supply chain or by competitors of the mislabeled product.   The evidence used to pursue the fraudsters often comes from either fraudulent documentation, or from testing of finished products.  This year we have seen an increase in the use of authenticity testing by representatives of ‘authentic’ brands to expose fraudulent products.  This is a trend that I expect to continue as test methods are improved, refined and can more easily be extended to assess specific product attributes.

I have been following this trend with interest and was reading, today, about alleged origin fraud in coffee in the United States. This is a case that is representative of the trend to use sophisticated test methods to authenticate finished product attributes.  Another recent example would be honey testing in Australia.  In the coffee case, growers from the Kona district of Hawaii have filed a lawsuit against retailers for allegedly selling ‘Kona’ coffee that does not contain a reasonable amount of coffee from the district. Kona coffee production is 2.7 million pounds, however more than 20 million pounds of coffee labelled ‘Kona’ is sold each year.  The plaintiffs claim to have analytical test results to support their claims.  Nineteen brands of coffee, sold by retailers including Walmart, Cosco and Amazon, have been named in the complaint.  Chemical testing technology underpins this current lawsuit, as it allows the coffee growers to show, for the first time, the actual Kona content of the coffee that is being allegedly mislabeled.  For this to be possible, the coffee growers would have had to organise for testing laboratories to create a database of chemical test results of authentic samples of Kona coffee.  Databases like this are used to model a product’s unique chemical fingerprint using sophisticated mathematical computations.  The test method can then be used to compare the ‘fingerprints’ of suspect brands against those of authentic products, such as Kona-grown coffee, and infer the amount of genuine material in each sample.  Developing databases for this type of testing is expensive and time consuming.  However, there are an increasing number of laboratories that have the machinery, skills and software to perform this work, so it is becoming more accessible to brand owners.

Specialty vinegars fetch high prices and can be vulnerable to economically motivated food fraud.

In cases that do not originate with product testing, it is activities in the supply chain that provide clues to origin fraud.  This month there have been reports of origin fraud for a specialty vinegar, Modena balsamic vinegar.  Modena balsamic is protected by a special geographical designation under European regulations.  According to these rules, Modena balsamic vinegar must be produced using grapes only from certain regions in order to be considered authentically ‘Modena’.  A massive fraud involving 15 million Euros worth of materials has been uncovered in Italy after a special operation by local authorities found that the wrong grapes were being used to produce this very expensive product.  Although operational details about this investigation are scarce, these types of actions by authorities are often initiated after authorities have received a tip off from someone connected with the supply chain.   Another example of such a tip-off includes this recent wine counterfeiting operation in which authorities became aware that a printing shop had received an order for 4,500 wine labels from a company that was not the brand owner.

More tip-offs and more testing are my predictions for 2019 and 2020.  These are going to lead to more investigations, complaints and enforcement actions against perpetrators of food fraud.  And that’s a win for everyone!

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Food Fraud Risk Database

It’s huge, it’s completely free and open-access; no log-in required.  It’s our

Food Fraud Risk Information Database

Compiled by food fraud experts and containing information about hundreds of different food types, including past incidences of food fraud and emerging threats, you can use it to meet the requirements of your food safety management system, for

  • food fraud vulnerability assessments,
  • food safety risk assessments
  • hazards from intentional adulteration requiring preventive controls (FSMA)
  • pre-filtering and
  • horizon scanning for emerging threats

You can choose to ‘watch’ the database to receive notifications every time new information is added.  You can also watch individual food types (say “Beef”) to receive updates for just that food type.

Access is free, although if you want to receive notifications you will need to create a (free) Trello account.  We do not receive income from Trello for new sign-ups.

Check it out today

food fraud risk database
Food Fraud Risk Information database, created by Food Fraud Advisors, hosted by Trello.com

 

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Food Fraud Survey

Have you ever been a victim of food fraud, either as a consumer or while working in the food industry?  It’s likely that at some point you have paid too much for a ‘premium’ product that was not exactly what it should have been.  Foods such as olive oil, organic products, fish and specialty beef products are commonly misrepresented to purchasers.  Take the food fraud survey to find out it you have been affected.

Take the survey

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A serial (cereal) offender is behind bars in Italy

News from Malta today tells the story of a serial food fraudster who has been detained over the export of counterfeit organic grains and oil seeds.  Malta Today reports that 350 000 tons of corn, soybeans, wheat, rapeseed (canola) and sunflower seeds worth €126 million and sold as organic over a period of six or more years probably weren’t organic at all.  Italian investigators found that the grains were grown in Moldova, Ukraine and Kazakhstan, certified as organic or bio by untrustworthy regulators in those countries and purchased by a Maltese company which then exported them to Italy.

The man behind the Maltese company is awaiting trial. Previously, he has been arrested over a shipment of GMO corn in 2014, implicated in counterfeit organic food scandals in 2011 and was tried for falsification of an invoice in 2010. Could we call him a cereal (serial) offender?