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6th May 2026 by Karen Constable

Genuine article test: fake chocolate brand

A brand owner whose Dubai-style chocolates were faked by fraudsters has published pictures of real and counterfeit packages for consumers, so they can distinguish between real and counterfeit versions of their popular confectionery.

The counterfeit version failed to carry the correct allergen warnings about the presence of nuts.

Real and fake chocolate packaging sits side by side.
The brand owner published images with red highlights showing the differences between their packs and the counterfeits. Photo: Le Damas, via The National

The counterfeits were one of three brands of Dubai-style chocolate that were recalled in the United Kingdom in August due to the presence of undeclared peanuts, almonds, cashews, and walnuts.

At the time of the recall, the brand owner told news outlets that the affected products had not been manufactured by them or with their authorisation, saying the allergen-containing bars were counterfeits, made to mimic their products. Retailers had received the products from a mysterious trading company that was uncontactable at the time of the recall.

The company, Le Damas, told The National “We are aware of reports of potential counterfeit products being investigated by the UK Food Standards Agency and are co-operating fully with the authorities,” and said it takes “the quality, safety and authenticity of our chocolates very seriously”, and that its products are made “under strict quality controls and comply with international food safety standards”.

Read more on the suspected counterfeiting in the Dubai chocolate article in Issue 204 of The Rotten Apple.

This article was originally published at The Rotten Apple – a weekly newsletter for food professionals

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Filed Under: Food Fraud

29th April 2026 by Karen Constable

This is Food Fraud

Food fraud in pictures

We’ve come a long way with food fraud awareness since I started working on the subject in 2015. More and more food industry people now recognise that food fraud is a genuine threat to the safety and integrity of our food supply.

But few of us have actually seen food fraud up close. Part of the problem, of course, is that food fraud, by its very nature, is hard to spot.

This week, I’m sharing my collection of favourite food fraud images, from around the globe and across the decades, starting with turmeric extract.

Turmeric extract

No alternative text description for this image
Fig. 1. Two samples of turmeric extract side by side. The sample on the right contains about 25% curcuminoids. The sample on the left has been diluted with cornstarch and contains about 10% curcuminoids. Image: Blake Ebersole via LinkedIn.

 

Figure 1 shows a simulated “fraud” which demonstrates dilution-type fraud in turmeric extract. The sample on the right contains about 25% curcuminoids. The sample on the left has been diluted with cornstarch and contains about 10% curcuminoids.

Dilution fraud occurs when a food is diluted with material that costs less than the food to increase profits. Examples include fruit juice, milk or wine adulterated with water and sawdust added to tea powder.

Common fillers for botanical extracts are maltodextrin, starches and other materials with a cellulose base, such as carboxymethylcellulose.

Fillers and flow agents are added legitimately to botanical extracts like turmeric extract to achieve a flowable powder. However, some suppliers add more filler than needed, and this allows them to sell the same quantity of the pure extract for a higher price.

There are no legal definitions for botanical extract purity in many jurisdictions, so the amount of filler or flow agent is not regulated. If the concentration of filler or flow agent is not specified and checked by purchasers upon receipt, then the supplier may be tempted to add too much.

Purchasers of botanical extracts use visual checks, HPTLC and colour specifications as an ‘early warning signal’ when receiving material. Extracts that have a lighter colour than expected warrant further investigation, although it’s worth noting that turmeric is also vulnerable to adulteration with colourants such as metanil yellow and lead chromate.

Source: Turmeric Extract | Blake Ebersole

Saffron

diagram, engineering drawing
Fig. 2. Samples of saffron purchased from retail stores in the Netherlands, and exposed to water. One sample appears genuine, the other three indicate fraud. Image: Devi M Krishna via LinkedIn

 

Figure 2 shows a simple authenticity indicator test for saffron (Crocus sativus L.), using water. The test provides a visual indication of potential adulteration or substitution and can be used to decide which samples require further investigation.

When water is added, real saffron releases a dark golden colour over a period of a few seconds while maintaining intact stigmas. Suspicious samples release significant quantities of colour in less than 1 second, lose their structure and show evidence of non-stigma materials.

In this test, conducted by students in a food fraud course at Wageningen University on samples purchased from local stores, three of the four samples appeared inauthentic, including the most expensive samples.

Sample 3 (blue circle) was confirmed to be safflower (Carthamus tinctorius), which is substituted for, or used to adulterate, saffron, due to its similar appearance. The photographer did not share which was the genuine sample.

No alternative text description for this image
Fig. 3. Saffron flower (Crocus sativus L.) showing the stigma. Image credit: Lorenzo Lamonica.

 

Source: Saffron Test | Devi M Krishna

Paprika

Paprika powders containing added colourants.
Fig. 4. Paprika powders containing added colourants Sudan 1 & IV (left) and annato (right). Image: Tarantelli, Sheriden (2016)

 

Figure 4 shows adulteration-type fraud in two paprika products imported to the United States. The sample on the left contained very high levels of the oil-soluble dyes Sudan I and Sudan IV. The sample on the right contained the natural colour annatto (E160b).

These samples were tested by the New York State Food Lab in 2014.

Adulteration-type fraud is when something is added to food to increase its apparent value without being declared to the purchaser. Adulterants can be unsafe for consumers and often conceal quality defects. Examples include textile dyes added to spices to make them appear fresh and flavoursome, and melamine powder added to milk to boost its apparent protein content.

Sudan dyes are textile dyes which are carcinogenic and not approved for use in food. In 2024, there were 8 notifications for Sudan dyes in foods imported to the European Union. The foods included curry powder, chilli powder, palm oil, sumac powder and cheddar cheese powder.

Adulteration with unapproved dyes sometimes accompanies another type of food fraud in paprika: dilution or substitution with ‘spent paprika’.

Spent paprika is a dull fibrous material left over after paprika oleoresin – the coloured and flavoured part of paprika spice – has been extracted from the fruit (Capsicum annuum L). Paprika oleoresin has a high value and is used legally as a natural colouring agent in cheese, juices, sweets and sauces.

When spent paprika is added to whole paprika, or used in place of whole paprika, the resulting mix has a dull colour. Fraudsters then add illegal colourants such as Sudan dyes to the mixture to make it appear genuine.

diagram
Fig 5. Food laboratory Bia Analytical shared this image in a post about spent paprika, saying spent paprika is often coloured with harmful and illegal dyes like Sudan I, II, III, IV or Para Red. Image: Bia Analytical, via LinkedIn

 

Sources:

Tarantelli T., Sheriden R. (2016) Toxic Industrial Colorants found in Imported Foods. Available online at: https://www.slideshare.net/slideshow/industrial-dye-presentation-12-11-2015/60160214

Bia Analytical (2025) Why is Spent Paprika Not Paprika. LinkedIn. Available at: https://www.linkedin.com/posts/bia-analytical_adulterate-foodfraud-foodadulteration-activity-7313487808575250433-clM7/

Oregano

Dried oregano leaves are pictured next to dried cistus, olive and myrtle leaves, showing the similarities between the products.
Fig 6. Dried oregano leaves look a lot like other dried leaves. Image: Elliott, C. (2016) Addressing complex and critical food integrity issues using the latest analytical technologies [webinar]

Figure 6 shows the similarities between dried oregano and other leaves used to dilute it.

Oregano is the herb most often affected by food fraud, and there have been several high-profile cases of consumer groups revealing food fraud in oregano, including in the United Kingdom in 2015, Australia in 2016 and the United States in 2017.

In the Australian tests, fewer than half of the 12 samples purchased from retail outlets were pure oregano. The others contained between 10 and 90 percent leaves from other plants, including olive leaves and sumac leaves. Tests in the United Kingdom and the United States of America showed adulteration in around one-third of samples.

Have things improved with oregano in the decade since?

Unfortunately, they have not. In 2020, oregano imported to Europe from Turkiye was found to contain olive leaves. Further testing revealed one-quarter of samples were affected. Two of the samples contained no oregano at all.

In 2021, the European Commission tested 1,885 samples of spices and herbs and rated oregano the worst performer for food fraud, with 48 percent of approximately 300 oregano samples affected by adulteration, mostly with olive leaves.

And in 2024, the United Kingdom’s Food Standards Agency found 13 percent of 30 samples of oregano to contain leaves other than oregano, mostly olive leaves, at levels of up to 25 percent.

Comment

Food fraud affects many types of food and drink, but I only had images of herbs, spices and botanicals in my collection. That’s not a coincidence. Herbs, spices and botanicals are some of the worst-affected foods for food fraud.

I would have loved to have shown you photographs of food fraud in other commonly affected commodities such as seafood, honey, olive oil and dairy foods, but unfortunately, fraud-affected versions of these foods look almost identical to the real thing, and so photographs are both rare and unhelpful.

Side by side images of adulterated milk and pure milk. The two images look identical.
Fig. 7 Food fraud is usually impossible to see. Image by Ivan Pergasi on Unsplash used for illustration purposes only.

 

Read more: 🍏Saffron Fraud | Issue 31 | The Rotten Apple🍏

This article was originally published at The Rotten Apple – a weekly newsletter for food professionals.

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Filed Under: Adulteration, Food Fraud

22nd April 2026 by Karen Constable

Fraud rates of 33% in seafood (USA)

A survey of imported frozen shrimp, squid and tilapia products found 36% (n = 28) were affected by short-weighting, which is when the package contains less weight than declared and, for frozen seafood, when the product or package contains too much water glaze or ice (“overstating the net weight of frozen seafood by including the weight of glazing (ice) is not permitted”).

Close-up of a pile of frozen shrimp.
The frozen seafood products were affected by short-weighting. Image: IrinaKur/BigStock.

 

The survey was conducted by the U.S. Food and Drug Administration (FDA) during 2022-2024. The sampling included both targeted and general surveillance samples of both raw and cooked products, covering 12 businesses from 4 countries. The samples were collected during import, prior to release into U.S. commerce. Each sample consisted of 48 units from the same production lot.

Most of the samples (25 of 28) were shrimp, with 2 squid and 1 tilapia sample included. Both squid samples were found to violate short-weight rules (100%, n = 2). Eight shrimp samples were violative (32%, n = 25). The tilapia sample was compliant – United States 02/09/2025.

Source: https://www.fda.gov/food/economically-motivated-adulteration-food-fraud/sample-collection-and-analysis-imported-frozen-seafood-economically-motivated-adulteration-year-2022

This article was originally published at The Rotten Apple – a weekly newsletter for food professionals

 

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Filed Under: Food Fraud

15th April 2026 by Karen Constable

Undercover honey investigators

I previously wrote about how my daughter, who loves honey and eats a lot of it here in Australia, complained that all the honey she tasted while travelling in Europe had no flavour, telling me it tasted like sugar water.

A German news outlet has published a documentary about their investigations into honey fraud in Europe and it certainly aligns with my daughter’s “sugar water” opinion.

While the video begins with all the information we have come to expect from honey fraud stories, such as the differences between various test methods and regulatory standards, things soon get more interesting.

Journalists set up their own fake honey business, visit honey traders and processors with hidden cameras, and even send people to China to collect evidence of fraudulent practices.

“The syrup really passes the NMR test?” asks an undercover investigator of a Chinese syrup supplier. The answer is simple: “Yes”.

The journalists even make their own fake honey using special syrups designed to trick the nuclear magnetic resonance test (NMR) widely used in Europe for honey authentication. And they succeed: a blend of authentic honey and 20% special syrup was identified in the NMR test as authentic. Blends made with ordinary syrups were flagged as inauthentic.

“The math is simple”, an anonymous German honey trader tells them, “If I add 20% syrup to my honey, my margin would almost double. You have no chance against such competitors.”

For English subtitles, click CC on the YouTube display to activate captions, then in Settings choose ‘Subtitles’, then ‘Auto-translate’, then ‘English.

This article was originally published at The Rotten Apple – a weekly newsletter for food professionals

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Filed Under: Adulteration, Food Fraud

8th April 2026 by Karen Constable

Counterfeit Diet Coke in London?

Counterfeiting is the imitation of a food or beverage, including its brand, packaging, or labeling, with the intent to deceive customers and consumers into thinking they are getting the authentic product.

In a food fraud context, alcoholic beverages such as vodkas and whiskies are often affected by counterfeiting. For example, in July, Glen’s Vodka, the leading vodka brand in Scotland and the second best-selling spirit in the UK was affected by a counterfeiting scandal, after authorities detected fake versions of the product in the market.

The fake Glen’s vodka contained the harmful chemical isopropyl alcohol, and consumers were warned to seek urgent medical care by Food Standards Scotland in the wake of the discovery.

Food Standards Scotland A yellow arrow points to etched numbers on the back of a glass bottle
Genuine bottles of Glen’s Vodka carry specific etched codes. Image via BBC.com

 

But it’s not only alcoholic drinks that are targeted by counterfeiters.

Non-alcoholic drinks, including copies of premium brands of carbonated beverages (soft drinks) are also made by counterfeiters. Reports about the counterfeiting of soft drinks surface quite frequently in my food fraud searches, most often in Pakistan.

Here’s an incident report I published in June, for example:

Authorities confiscated bottles of counterfeit soft drinks (3,900 bottles), artificial sweeteners (250 kg), empty bottles (4,000), fake bottle caps (60 kg), counterfeit labels (200 kg), filling machines, chemicals, gas cylinders and storage drums – Pakistan | Source: Issue 193, The Rotten Apple.

Last week, while researching counterfeit soft drinks, I stumbled upon a consumer’s musings about possibly fake Diet Coke, which piqued my interest.

While we know that counterfeit soft drinks are discovered every year by authorities in Pakistan, it’s rare to hear a consumer perspective. This is likely because consumers will be either unaware they have purchased a ‘fake’ and so don’t think to complain about it, or they complain to the legitimate brand owner, who does not publicise the information.

So to find a first-person account from a consumer of ‘fake’ soft drink was intriguing to me.

What made it more intriguing was that the consumer was in London, England.

It’s easy to imagine that counterfeit versions of low-cost products only occur in the developing world. However, soft drink fraud does happen in wealthy countries.

In fact, just last week, a man in the United States was sentenced for his role in a massive multi-year counterfeiting operation affecting 5-hour Energy drinks. At the height of the operation in 2015, it was shipping 75,000 bottles per day from an illicit manufacturing facility in California.

Could this also be happening in London with Diet Coke?

Here’s what the consumer, One_Inflation_9475 said on Reddit/r/london last month:

“I suspect that some of the soda sold in cheap kebab shops are counterfeit. The taste always put me off. So today, I compared it. I bought a Diet Coke bottle from a kebab shop. It was a bit harsh and seemed acidic. Then, I bought same thing from Tesco and its taste was soft and felt good to my taste buds.

“Price of the meal deal is also a suspect: £5 for a burger, handful of fries and a bottle of soda. What do you guys think?”

“I suspect that some of the soda sold in cheap kebab shops are counterfeit”

What do I think? I think s/he could be right in thinking the bottle of Diet Coke they got in a very low-cost meal deal from a takeaway shop is counterfeit.

There are, of course, other reasons the product could have tasted ‘harsh’ and ‘acidic’ compared to Diet Coke from Tesco. Notably, artificially sweetened beverages lose flavour over time as the sweeteners degrade.

Another reason, proposed by responders to the consumer’s post, is that soft drinks “taste different in different countries.” However, I’m not buying it.

The consumer would almost certainly have noticed the name of an offshore bottler or the presence of a foreign language on the label after they became suspicious of the product. And if they had discovered it was from overseas, I believe they would have attributed the taste difference to that, rather than claiming the product was counterfeit.

Anyway, how exactly would a takeaway shop owner obtain offshore versions of a product belonging to a company that is famous for tightly controlling its sales channels?

Perhaps the store owner (illegally) received soft drinks imported from another country? Perhaps from a place like Pakistan? Perhaps the imports were fakes.

We cannot know for sure. But it’s worth remembering that counterfeit drinks are manufactured by criminals who cut corners, ignore safety protocols, use dirty water and non-food-grade chemicals, and generally endanger the lives of consumers.

My advice to any consumer or business who suspects they have been given a counterfeit product is to keep the package and tell the brand owner. Provide photos of the labels, the batch code and the best before date so the company can hunt down the counterfeiters who are trashing their brand and selling potentially dangerous products.

The owner of 5-hour Energy realised their product was being counterfeited after a salesperson purchased a box of product from a distributor that had stopped ordering from them and discovered it had a different taste, color and smell to authentic 5-hour Energy. Investigators acting on their behalf seized more than 2.6 million counterfeit bottles during subsequent investigations.

Could counterfeit Diet Coke be available in London, England? Perhaps. I hope not, but stranger things have happened.

In short: A consumer in London, England, suspects the Diet Coke sold by a kebab shop (multiple purchases) is counterfeit 🍏 Soft drinks are affected by counterfeiting 🍏 Pakistan authorities frequently report the seizure of counterfeit copies of famous brands of soft drink 🍏 Large volumes of a popular energy drink were counterfeited in the United States in the 2010s 🍏 Consumers or businesses supplied with ‘wrong’ tasting foods should report their concerns to the brand owner who can investigate suspected counterfeits🍏

Main sources (minor sources are hyperlinked in the text):

Schnapp, D. and Frankfurter, B. (2016) ‘Counterfeiting in our own backyard’, New York State Bar Association Journal, 34(2), pp. 21–23. Available online: https://foxrothschild.gjassets.com/content/uploads/2016/10/SchnappFrankfurterArticle-InsideCorpCounselFall16.pdf

Reddit.com. (2025). I suspect that some of the soda sold in cheap kebab shops are counterfeit. r/london. [online] Available at: https://www.reddit.com/r/london/comments/1n8gt70/i_suspect_that_some_of_the_soda_sold_in_cheap/

Read more: 🍏 Fake Coke follow-up | Issue 210 🍏

This article was originally published at The Rotten Apple – a weekly newsletter for food professionals

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Filed Under: Authenticity, Food Fraud

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