Food authenticity is utterly dependent on the way a food is marketed or presented.  A piece of meat sitting on a plate is just a piece of meat until someone tells you something about it; is it organic? is it free-range? grass-fed? hormone-free?  It is only after a product has been described in some way that authenticity becomes relevant.  Authentic food is food (or drink) that is what it is claimed to be.  Simple!  Or is it?  Read more about food authenticity here.

Safe food is safe to eat and it’s as simple as that.  It doesn’t matter how the food is described or sold, whether it’s horse meat or venison or giraffe, if it’s safe to eat then it’s safe to eat.  Simple!  …. well pretty simple anyway… read more about safe food here.