Have you ever been a victim of food fraud, either as a consumer or while working in the food industry? It’s likely that at some point you have paid too much for a ‘premium’ product that was not exactly what it should have been. Foods such as olive oil, organic products, fish and specialty beef products are commonly misrepresented to purchasers. Take the food fraud survey to find out it you have been affected.
Food authenticity is utterly dependent on the way a food is marketed or presented. A piece of meat sitting on a plate is just a piece of meat until someone tells you something about it; is it organic? is it free-range? grass-fed? hormone-free? It is only after a product has been described in some way that authenticity becomes relevant. Authentic food is food (or drink) that is what it is claimed to be. Simple! Or is it? Read more about food authenticity here.
Safe food is safe to eat and it’s as simple as that. It doesn’t matter how the food is described or sold, whether it’s horse meat or venison or giraffe, if it’s safe to eat then it’s safe to eat. Simple! …. well pretty simple anyway… read more about safe food here.