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26th February 2026 by Karen Constable

Fraud Risks for Cocoa and Confectionery Businesses

Chocolate’s supply chain is vulnerable to changes in weather, farming practices, and global trade networks. It is a truly global product, with the beans mostly grown in developing nations and processed into chocolate in wealthy nations.

Supply chain challenges include problems with cultivation, trade, sustainability, and compliance.

Threats to production

In recent years, the combined effects of extreme weather events, tree diseases and climate change in the world’s biggest cocoa-growing regions have severely impacted yields.

Cocoa farmers are reportedly abandoning their trees or choosing not to replace ageing trees as the crop becomes less profitable due to rising production costs and declining yields.

In Côte d’Ivoire, for example, prolonged droughts, unpredictable rainfall, and increased plant diseases like swollen shoot disease have made cocoa farming unprofitable for many, leading farmers to leave their plantations or switch to alternative crops.

In Ghana, the world’s second largest cocoa producer, gold mining is now impacting cocoa production and taking over fertile land once used for cocoa growing.

The area of land used for growing cocoa is decreasing in Ghana. Data source: FAO.org

 

The Swiss media outlet Swissinfo reported in 2022 that cocoa farmers were selling their land to illegal gold miners, with swathes of farmland transformed into wastelands dotted with piles of clay contaminated with mercury, a by-product of gold extraction.

In the same year, a survey by the Ghanaian cocoa board revealed that 19,000 hectares of cocoa plantations had been lost, taken over or damaged by illegal gold mining.

With recent large increases in the price of gold and more problems with cocoa production due to disease and climate change, there is increasing recognition that more cocoa farmland will be lost to mining in 2026..

Cocoa futures (in USD per tonne) reached an all-time high in April 2024 and remain at more than 3 times the average price in 2023. Chart: Tradingeconocmis.com

 

With production declining, cocoa prices are rising. They increased by 25% in the two years to 2024.

Prices have since stabilised somewhat, but cocoa futures today are still more than three times higher than they were in 2021 – 2023.

Read more: 🍏The surprising link between illegal gold mining and chocolate 🍏

Threats to trade and compliance

Chocolate has always been considered an at-risk product for unethical labour practices, particularly in West Africa, which supplies around 60 to 70% of the world’s cocoa. Structural poverty, low farm-gate prices, and lack of bargaining power among farmers create conditions where forced labor, debt bondage, and child trafficking can occur to meet demand and maintain profitability.

Estimates indicate that over 1.5 million children are involved in child labor on cocoa farms in Ghana and Côte d’Ivoire, with many engaged in hazardous work, and there have been documented cases of both child and adult workers being subjected to exploitative or slave-like conditions in other cocoa-producing countries as well.

In 2023, the commodities trader Cargill was ordered to pay more than $120,000 by a Brazilian court after prosecutors alleged it did not know the extent of child labour in its Brazilian cocoa supply chains because it purchases from hundreds of producers, co-operatives and merchants. Cargill denied the allegations.

In 2021, Hershey and the Rainforest Alliance were sued for false advertising in the US, with Hershey accused of turning a blind eye to child labour in their supply chain and the Rainforest Alliance accused of being unable to prevent or even account for it.

Certification schemes like Rainforest Alliance and FairTrade are supposed to give assurance of ethical work practices in the production of the certified foods, but their efficacy has been questioned.

Researchers who reviewed the ability of schemes like FairTrade to assure child-labour-free processes in 2018 were told by a certifier “We are working with around 11,800 cocoa farmers, so we have not been able to visit any farms as of now”. Instead, they relied on farmers’ cooperatives to verify the working standards at farms.

The cooperatives receive a premium for certified cocoa, compared to uncertified cocoa, so self-reporting about their farmers’ compliance with certification standards for labour practices is problematic.

In 2025, the bigger concern with compliance and sustainability in cocoa is related to the coming enforcement of the European Union Deforestation Regulation (EUDR). Under these rules, due to be enforced from December 2025, cocoa and chocolate products imported into the EU must be proven to be deforestation-free, meaning the land used for cocoa production has not been deforested after 2020.

The importer must provide geolocation data, traceability to farm level, and comprehensive documentation at multiple points in the supply chain.

In West Africa, the major growing region, there are significant differences between the way beans are regulated and priced between the two largest producers, Cote d’Ivoire and Ghana.

Some cocoa farmers in Côte d’Ivoire sell their beans to traffickers who smuggle them out of the country to be resold in places such as Guinea and Liberia, where they can fetch a higher price than the government-mandated prices in their country. In 2024, 150,000 tonnes of Ivorian cocoa beans were said to have been illegally exported in this way.

Threats to forests

In 2024, a media outlet in France reported that rules and checks implemented by the Côte d’Ivoire government and designed to prevent deforestation had resulted in cocoa farmers leaving the country and setting up plantations in neighbouring Liberia instead.

Liberia, they say, has “an almost total lack of monitoring”, making it attractive for farmers who grow beans on newly deforested land there, before moving the beans back into Cote d’Ivoire to avoid traceability checks. Tens of thousands of cocoa farmers have reportedly crossed the border already, threatening thousands of hectares of virgin forest.


Chocolate and food fraud

With supply chains both complicated and threatened by multiple supply-demand imbalances and uncertainties, it’s no surprise that cocoa is extremely vulnerable to food fraud, with cocoa beans claimed to be organic, fair trade and ethically or sustainably sourced the most at-risk for fraud.

Fraud in cocoa beans can take the form of theft, smuggling, misrepresentation of fairtrade/rainforest status, false organic claims or misrepresentation of geographical origin; as well as simpler frauds such as adding rocks or sticks to bags of beans to increase their weight.

The EUDR, which includes significant traceability requirements and penalties for cocoa beans from recently deforested land, creates significant pressure on cocoa bean producers and traders to falsify bean origin and traceability data to make beans appear to have originated in non-deforested or ‘low-risk’ designated areas.

There is significant smuggling of cocoa beans between West African countries, due to price differences between countries, and this confounds traceability attempts.

In addition to fraud in cocoa beans, manufactured chocolate also has food fraud challenges.

Counterfeit chocolate – chocolate products packaged to look like premium brands but made without the permission of the brand owner – is perhaps the most commonly reported type of fraud in chocolate.

A notorious example of counterfeit chocolate is ‘Wonka’ bars, which periodically resurface in the United Kingdom. The Wonka brand is owned by Ferrero, which hasn’t sold Wonka chocolate bars in the United Kingdom for years.

The fake bars are produced or repackaged by unregistered businesses or individuals with no regard for hygiene or labeling regulations, making them potentially unsafe to eat, particularly for people with food allergies due to undeclared allergens. Incidents have included unhygienic manufacturing conditions, incorrect or missing ingredient lists, and the use of fake business addresses on packaging.

Dubai-style chocolate products have also been counterfeited, including some that had to be recalled due to the presence of undeclared peanuts, almonds, cashews, and walnuts.

Chocolate confectionery has been affected by counterfeit-style food fraud

 

Other frauds that have been unmasked include an ‘artisan’ producer in Italy who was allegedly buying industrially produced Easter chocolates, discarding the wrapping and then reselling them as ‘own production’ (i.e., artisanal); and smuggling operations.

In January 2025, a woman was caught in Germany with 460 bars of chocolate concealed in her luggage after an international flight. Customs officials suspect the chocolate bars were being imported for commercial sale, because of the large number of bars and because chocolate of that type had been made popular on TikTok, with each bar fetching around 25 euros.

The bars had no ingredient or allergen information on their packs, posing a health risk to consumers. If successful, the smuggling would have resulted in the woman evading more than 330 euros of import duties.

In February 2025, authorities in Europe discovered chocolate from the United Arab Emirates and Turkiye made with hydrogenated palm oil instead of cocoa fat, containing undeclared colourants and with a higher fat content than declared.

And in July 2025, Dubai-style chocolate from Turkiye was found to contain undeclared colourants (green mulberry leaf, brilliant blue FCF (E 133)) in Dubai chocolate.

It’s likely these frauds are just the tip of the iceberg. I estimate there are many instances of inauthentic claims made about artisanal and boutique chocolate products in wealthy countries. ‘Single origin’ chocolate, organic chocolate and fair trade chocolate products are moderately likely to be affected by inaccurate claims due to problems in their supply chains or intentional deception by the brand owner.

This article was originally published at The Rotten Apple – a weekly newsletter for food professionals

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Filed Under: Food Fraud

7th June 2023 by Karen Constable

Fake (Counterfeit) Health Supplements

Two US supplement companies share their food fraud stories

Photo by Mika Baumeister on Unsplash

Supplements are supposed to be good for you, but two major brands in the USA have recently gone public over their challenges with counterfeits… and the counterfeits are not at all healthy.

Some of the counterfeit products contained plain rice flour instead of the labelled active ingredients. Some contained undeclared allergens like gluten and soy. One even contained traces of a scheduled pharmaceutical.

The brands NOW Foods and Fungi Perfecti recently went public about their discoveries of unauthorised copies (‘counterfeits’) of their products on Amazon, the online store platform. A third leading brand is said to also be affected.

The NOW Foods counterfeits were discovered after the brand owner received information from loyal consumers who noticed problems with products they had bought online and realised their purchases were not genuine.

One consumer reported that the product did not have the correct smell, colour or capsule size. The company has released images to educate consumers about how to identify genuine and fake versions of their products. Their vice president of global sales and marketing says the brand has experienced significant problems with counterfeits internationally for “years” and says the company is “looking into” anti-fraud measures.

Amazon reported that the fake NOW Foods products had originated in Kenya and contacted consumers who had purchased the product, telling them to throw it away and issuing refunds. Together, the brand owner, Amazon and the Department of Homeland Security plan to pursue and prosecute the supplier.

NOW Foods explains how to spot a fake on their website.

NOW Foods explains how to spot a fake on their website

 

The Fungi Perfecti counterfeits were discovered by the brand owner, which continuously monitors its sales channels to protect its brand. During recent monitoring, the company discovered packages with “irregularities” in one Amazon store and went on to find 23 separate Amazon storefronts all selling counterfeit versions of its products.

Adulterants and allergens

One counterfeited NOW Foods product was labelled as a herbal supplement but turned out to be simply capsules of plain rice flour.

When Fungi Perfecti tested their ‘fake’ products they were alarmed to learn that they all contained the allergens gluten and soy, while the genuine products do not.

Amazon has notified the Fungi Perfecti (fakes) purchasers and removed the products from their site. The brand owner has published the names of the storefronts that were selling counterfeit versions of their products and issued an allergen warning on their website.

Like NOW Foods, they also published images and descriptions showing consumers how to identify counterfeits, as well as a list of authorised sellers of their genuine products.

Amazon reportedly removed 6 million counterfeit items from its online sales platform in 2022, including food, fashion and electronics.

Sources:

https://www.newhope.com/news/now-foods-fungi-perfecti-still-investigating-counterfeit-products-sold-amazon

https://hostdefense.com/blogs/press-releases/fungi-perfecti-makers-of-host-defense-mushrooms-discovers-counterfeit-products-with-known-allergens-being-sold-on-amazon


This story was originally published in The Rotten Apple, a weekly newsletter for food professionals, policy-makers and purveyors. Subscribe for free for weekly insights, latest news and emerging trends in food safety, food authenticity and sustainable supply chains.

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Filed Under: Food Fraud

14th October 2020 by foodfraudadvisors

Nutraceuticals; a growing risk

A nutraceutical is a food or food component that is designed to provide health benefits when ingested.  The term is derived from the words nutrition and pharmaceutical.  Nutraceuticals may claim to promote health, prevent and even treat disease.  Nutraceuticals are big business; their global sales volume is estimated to be more than $382 billion in 2019.  Demand for nutraceuticals is at an all time high and growing year on year as the idea of ‘nutrition for health’ becomes more popular.

Both consumers and businesses purchase nutraceuticals; consumers buy supplements to add to food or as stand-alone pills, powders and tonics.  Businesses purchase nutraceuticals to add to the food and beverage products that they manufacture.  Nutraceuticals are also used in personal care products like face creams and in animal feed.

Nutraceuticals are not regulated in the same way as pharmaceuticals, so their claimed benefits do not necessarily have to be proven.  In many countries, they are not covered by food laws either.  As a result, nutraceuticals receive minimal regulatory oversight in many countries, including the USA.

Nutraceuticals are big business with a large global market and fast-growing demand

Fraud in nutraceuticals

Nutraceuticals are a good target for food fraud because of their high prices and high demand.  They are manufactured from specialist agricultural commodities that are often only produced in one or two locations worldwide.  As a result their global supply chains can be complicated.

Fraud in pharmaceuticals can take the form of:

  • Adulteration or dilution
  • Counterfeiting
  • Diversion and grey market

Adulteration and dilution

Adulteration and dilution fraud occurs when the claimed active ingredient is not present in the quantities that are declared by the manufacturer.  Sometimes, the ‘correct’ ingredients are replaced with cheaper ingredients that do not have the functional properties of the genuine ingredients.

Adulteration fraud is thought to occur often in nutraceuticals.  A survey of raw botanical plant parts and powders in the USA found 53% of them contained plant material that did not match the label.   In a separate study, cranberry extracts were found to have been adulterated with cheaper and more abundant grape seed extracts.  A range of aloe vera products contained no evidence of aloe vera ingredients at all.

Adulteration also takes a more insidious form, when fraudsters add extra functional ingredients without declaring them on the label.  This can put consumers’ lives at risk.  The fraud is usually perpetrated to boost the efficacy of nutraceuticals that are claimed to be natural.  For example, grapefruit seed extract, a dietary supplement that is said to have natural antimicrobial properties has been found to contain undeclared added chemical biocides such as benzylkonium chloride, methyl paraben and triclosan.  The biocides are added to mimic or increase the antimicrobial properties of the grapefruit seed.

Adulteration with pharmaceutical drugs also occurs.  Supplements for body-building and weight loss have been spiked with drugs that enhance their effects.  In 2017, the US FDA warned consumers  that body building supplements sometimes contain undeclared and illegal selective androgen receptor modulators (SARMS), which mimic the effects of testosterone.  Liver injuries and other serious side-effects occurred in people who took the so-called ‘natural’ supplements.

A 2019 study conducted in The Netherlands found 64% of supplements contained pharmacologically active substances or plant toxins such as caffeine or ephedrine.

Counterfeiting

Counterfeiting is the copying of a product by an entity other than the brand owner, so that it appears exactly the same as the legitimate product.  Counterfeited supplements may be produced in unlicensed facilities under unhygienic conditions.  They may contain less of the functional ingredients than the authentic product, or perhaps none at all.

Diversion of nutraceuticals. 1. The manufacturer sells their product into multiple countries at different price points. 2. A wholesaler in a lower-price-tier country purchases bulk quantities. 3. The wholesaler diverts the product from authorised sales channels in their own country to sell the product into markets with higher prices.

Diversion and Grey Market Fraud

Diversion and grey market fraud occurs when goods are directed away from their expected supply chain, being sold to places unintended by the brand owner.  This can be profitable if, for example, a product is sold at a higher price in one country but a lower price in another.

Distributors or importers of a nutraceutical can participate in diversion if they purchase more than they expect to sell through legitimate channels, obtaining a bulk quantity discount in the process.  The excess stock can then be sold to discount outlets or individuals who sell it on the internet or other channels that have not been authorised by the brand owner.

Products that have been diverted may be expired (past ‘best before’) or may have been held in conditions such as hot warehouses that degrade the product, causing it to lose its potency.

 

Protection from fakes and diversions

Manufacturers can protect their brands from counterfeiting and grey market sales by adding anti-counterfeiting features to product packaging.  The features can be overt or convert. Often a combination of both overt and covert features is used.

Overt brand protection features are obvious to the consumers.  They include holograms, tamper-evident labels, seals and stickers.  Overt brand protection features are used to provide consumers with a sense of safety and trust in the brand. Unfortunately, counterfeiters can easily copy overt features.

QR codes and bar codes can be added to packages so that purchasers can check the authenticity of the product.  However, barcodes and QR codes can be copied by counterfeiters.  Unless the QR or bar code is unique to a single batch or single product, then anyone who checks a counterfeit product that carries a copied bar code or QR code will be fooled into thinking it is legitimate.

Covert brand protection features are designed to be invisible.  They often require special scanners for reading and verification.  They can include fluorescing inks that can be read only under invisible wavelengths of light.  Chemically unique inks can be customised for a single manufacturer so that they are difficult for counterfeiters to reverse engineer.  These are called ‘taggant inks’.

Covert features are most useful for brand owners when they need to investigate a problem with product; they reveal whether the problematic product is genuine or not. They can also be used to find counterfeit products in authorised sales outlets and trace products that have been diverted.

Unique, serialised product identification codes provide an extra layer of protection.  Each product or product batch carries a different code.  The codes can be scanned by distributors, retailers and consumers to provide assurance that the product is authentic.

Protection from counterfeits and diversions using digital authentication. The product is marked with a unique code that can be scanned by distributors, retailers and consumers.  The code is checked against digital product information to check its authenticity.

Digital authentication as a protection against nutraceutical fraud. The product is marked with a unique code that can be scanned by distributors, retailers and consumers. The code is checked against digital product information to check its authenticity.

 

When the unique identifier is scanned, the brand owner can find out where the product is geographically located.  If that does not match the expected location of that product within the authorised supply chain that could signal diversion.  Likewise, if a single ‘unique’ barcode or QR code is scanned by multiple consumers that would indicate fakes in the market; counterfeiters have copied one code and applied it to whole batches of product.

One company to have benefitted from such a system is Windmill, a well-known Dutch brand of potato starch.  The company claims that its products were affected ‘up to 50%’ by counterfeits and look-alikes in overseas markets until it implemented digital security features including a unique ID code on each pack.  The code allows the purchaser to confirm authenticity, while the act of checking provides the brand owner with “valuable data… which can be used to make the entire supply chain more transparent and to generate crucial market insights.”

Nutraceuticals are high value products with complex global supply chains, making them an attractive target for food fraud.  Brand owners have been caught manufacturing and supplying products that contain less than the amount of functional ingredients.  Other brands have been found to contain undeclared pharmacological components, which can be dangerous. Diversion and counterfeiting of legitimate product also affects nutraceuticals.  With growing global demand for nutraceuticals, consumers and businesses alike need to be on the look out for food fraud in this sector.

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Filed Under: Food Fraud

9th May 2016 by foodfraudadvisors

A serial (cereal) offender is behind bars in Italy

News from Malta today tells the story of a serial food fraudster who has been detained over the export of counterfeit organic grains and oil seeds.  Malta Today reports that 350 000 tons of corn, soybeans, wheat, rapeseed (canola) and sunflower seeds worth €126 million and sold as organic over a period of six or more years probably weren’t organic at all.  Italian investigators found that the grains were grown in Moldova, Ukraine and Kazakhstan, certified as organic or bio by untrustworthy regulators in those countries and purchased by a Maltese company which then exported them to Italy.

The man behind the Maltese company is awaiting trial. Previously, he has been arrested over a shipment of GMO corn in 2014, implicated in counterfeit organic food scandals in 2011 and was tried for falsification of an invoice in 2010. Could we call him a cereal (serial) offender?

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Filed Under: Food Fraud, Impact of Food Fraud, Regulatory, Supply Chain

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