We care about food fraud
… because Aussie farmers who work hard to grow top quality specialty products suffer huge losses each time someone fraudulently passes off an inauthentic product as their own. Read the story of East Gippsland farmer Peter Treasure whose Wuk Wuk brand beef has been exploited here.
…. because of Cheznye Emmons who was 23 when she died after drinking fake gin in Sumatra. Read her story here.
… because your customers care about it.
Food Fraud Advisors provides online consultancy, templates and training for food fraud prevention.
Authentic food is something that we all value, both as consumers and as members of the food industry.
At the moment there is growing awareness of problems with the authenticity of many food and beverages. At the consumer level we see this awareness in investigative pieces on current affairs television shows, campaigns by consumer advocacy groups and on-line discussions on social media. At the food business level food authenticity is becoming big news.
Right now there are big impacts for food manufacturers that are certified to GFSI-endorsed standards, since all the standards have been recently updated to include new requirements for food fraud prevention activities.
In the regulatory world food authenticity-related crimes are proving to be attractive to organized crime syndicates. The cross-border and cross-disciplinary regulatory issues are a real challenge.
We are Food Fraud Advisors and we are here to help.